Ravi
Shankar.
I create clean, brand-focused marketing visuals for social media, websites, presentations, brochures, emailers, and digital campaigns using Adobe tools, Figma, and AI-assisted workflows.
- B2B / IT
- SaaS & CRM
- Marketing Design
- AI Workflows
Case
Studies
Designer
for B2B.
I'm Ravi — a Graphic Designer with 3+ years of experience creating social media creatives, marketing collaterals, website graphics, brochures, presentations, emailers, and brand-focused visual designs.
I have worked on digital and print design projects across different industries, with experience in B2B / IT-style communication and AI-assisted creative workflows. My design decisions are driven by clarity, brand systems, and business outcomes — not decoration.
How
I Work.
A repeatable six-step process — from research to final delivery — combined with AI-assisted exploration to move faster without compromising brand quality.
Every project starts by studying the brand system, competitors, target audience, and the specific business outcome the design needs to drive. For B2B / IT clients this also means reading product docs and sales materials so the visuals speak the same language as the pitch.
- Brand & Product Audit—
- Reference Boards—
- Content Brief—
- Success Metrics—
Rough sketches, thumbnails, and layout studies to explore a range of directions. The goal is quantity first, then editing — so the final direction is a choice, not a default.
- Concept Sketches—
- Layout Studies—
- Direction Options—
AI tools (ChatGPT, Adobe Firefly, Gemini, Runway) are used for ideation, moodboards, visual references, image enhancement, design variations, and rapid creative exploration. AI accelerates the exploration phase — it does not replace design judgement.
- AI Moodboards—
- Variant Studies—
- Reference Imagery—
- Base Assets—
Directions are moved into Figma or Adobe with real copy, real data, and correct proportions. Typography, hierarchy, and grid discipline lock the design into a system that scales across formats.
- Figma / Adobe Files—
- Grid System—
- Type & Color Setup—
Tightening the type, color, spacing, and iconography so the final visuals feel native to the brand. For B2B / enterprise work this means restraint, trust, and legibility over decoration.
- Brand Alignment—
- Consistency Pass—
- Accessibility Check—
Export and hand-off in the exact formats each channel needs — social posts, web banners, print PDFs, presentation decks, emailer HTML crops, and source files. Delivered with clear naming and versioning.
- Print-Ready PDFs—
- Social Exports—
- Web / UI Assets—
- Source Files—